We are currently attending PURE Life Experiences 2013 in Marrakech, the crème de la crème of travel trade fairs, bringing together the world’s best experiential travel providers in one single place to show off the most exciting and innovative travel experiences from across the globe. PURE hosted its first fair in 2009, which Aracari attended as a member (affectionately known as a ‘Pureist’). We have been present at every fair since, as a specialist on experiential travel in the Andean region. This year Aracari founder Marisol Mosquera is once again showcasing the most authentic and culturally enriching ways to explore the plethora of attractions across Peru and Bolivia. We are particularly focusing on our Peru family travel experiences, recently opened hotels like the four-star boutique hotel El Mercado Tunqui in Cusco and adventure experiences at Bolivia’s Salar de Uyuni in the Airstream camper, to give but a few examples. We are exhibiting alongside a collection of our closest partners from Latin America, 5 other operators from Brazil, Mexico, Argentina, Ecuador and Central America respectively. PURE’s philosophy The good folks at PURE believe that travel companies should create personalized, authentic and transformative experiences for guests; they should proffer proper luxury products for the “sophisticated traveller”; they should be independent and forward thinking, always looking for trends even before they are trends; they should work to protect the heritage and environments where they operate; and of course, they should know how to tell a good story to transmit their messages with imagination and sincerity. Little wonder, then, why Aracari is a founding Pureist! This year the theme of the show is “New Frontiers, New Challenges”, which highlights the need to break boundaries and push limits of how and where travellers can explore other cultures and destinations. Speakers at the conference include Sylvia