Aracari's New Website & Branding We are back after a few months of silence with our monthly newsletter, which I know many of you have much enjoyed over the years. It is now called “Aracari News” and its content, much like it was before, intends to keep you abreast of interesting stories in our destinations, but in a more succinct, readable way. The essence of the Aracari message is unchanged but our image we hope reflects the changing times, the evolution of our destinations and the sophistication of our offerings. In our latest issue, I am delighted to share with you Aracari’s brand evolution in a bit of detail. This is new image that will carry the brand into the future, inspiring, connecting and celebrating local cultures in the Andes. We are very excited to invite you to visit our new website incorporating this new image. As loyal Aracari followers we would love to have your views and hear what you think. So please let us know your feedback! If you're not already signed up to our newsletter, you can do so by simply popping in your email on the bottom of our homepage. Aracari's New Look The new brand identity takes on the feathers of the original Aracari bird, which has been the inspiration from the beginning of the company since it was founded twenty-two years ago. The aracari is a highly intelligent and sociable toucan found in Central and South America. Aracaris are friendly and affectionate with humans, full of personality and loving toward everyone. The new brand is also inspired by the Apus, the spirits of the mountains that protect local people in the highlands. The colors selected for the new brand are drawn from Peru’s magnificent diversity: Pacific air, Peruvian yellow pepper, chicha morada corn, rocoto red pepper, the ruins of Caral and garua, the almost permanent drizzle that covers Lima and the Central Coast of Perú. Connect with us
Aracari’s New Website & Branding We are back after a few months of silence with our monthly newsletter, which I know many of you have much enjoyed over the years. It is now called “Aracari News” and its content, much like it was before, intends to keep you abreast of interesting…
